Customers are the winners as businesses reopen after pandemic shutdown
As Metro Detroit businesses reopen their doors to customers after months of restrictions due to the coronavirus pandemic, brides and grooms can expect to receive personal special attention from businesses. Business owners are eager to get back to business after months of lagging sales. As a result, many of these professionals are making an assertive effort to provide that little something extra for customers.
Detroit Wedding Day wedding vendors were contacted and asked about their business reopening efforts. Of the vendors who responded, one common theme arose, personalized special treatment.
Special Attention to the Bride
Nancy Gies, the business owner of Bellissima Bridal in Rochester, Michigan, shares how her bridal salon has changed the way that they do business to ensure their customer’s and staff’s safety. The salon is following a strictly enforced sanitation protocol. The regiment consists of cleaning the bridal salon before and after client visits. The business is able to follow this protocol by not permitting overlapping appointments. This results in only one bride being in the salon and fitting room at one time. This not only provides obvious social distancing, but it creates an opportunity for exclusive personalized customer service for the bride.
In addition to providing special treatment to brides, the salon owner is serious about protecting its guests. For this reason, the salon’s management has implemented a brief pre-screening check-in procedure conducted 90-minutes before the appointment arrival time. Customers are asked a few brief questions and then are instructed to bring a facial mask that can be worn during their fitting. As an added precautionary measure, at this time the bridal salon management is not permitting children in the salon.
As a result of many months of pandemic quarantine restrictions, the business is offering phenomenal savings on their in-stock inventory. Today, brides can find the bridal gown of their dreams at huge savings. The salon is also selling many of their wedding gown samples. All of this results in brides being able to receive one-on-one attention in addition to getting deep discounts on selected wedding day items.
Personal Protection Equipment (PPE) Fashion for the Bridal Party
The coronavirus has changed the way many brides and grooms are getting married. Many couples are faced with thinking of their safety along with their guests’ wellbeing. The business owner of Bling Bow Ties, Carol Wright, may have a fashionable solution. Wright, best known for her distinctive bow ties collections, designs bow ties for trendsetting grooms and groomsmen. Due to the COVID-19 pandemic, her business has expanded to now include one-of-a-kind wedding day personal protection equipment (PPE). These fashion-forward facial masks can be coordinated to match the designer’s bow tie collections.
Customizing masks are just one-way Bling Bow Tie delivers special personal treatment to their customers. In addition to adding facial masts to their inventory, the online retailer has expanded the business by making scrub caps with matching facial masks for healthcare workers.
Today, now more than ever, couples can receive personal one-on-one special attention. So, be creative and think out of the box. Ask if the business can accommodate special needs requests. Many business owners are receptive to new creative ideas as they reopen their doors to customers.
